FaceBook actually calls this section of their website: Causes
Now if a 'Cause' is a federally listed, official 501c3 charity, one can send money via a web link and ALL the money will go to the charity of your choice.
I set up a Mission of Mercy Cause section on FaceBook:
http://apps.facebook.com/causes/114020?m=33935&recruiter_id=18026537
I've been beating the bushes to find the Mission of Mercy Maryland director, Linda Ryan, a Volunteer Dentist!
Now when I post to all the forums on volunteerism in the US, and non profit charitable websites I can find... while I'm at it, I can leave the link to
http://apps.facebook.com/causes/114020?m=33935&recruiter_id=18026537

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